About Us

Annette Griesel

Little was started in 2011 by owner and designer, Annette Griesel, in Bloemfontein, South Africa.

Being a mom herself, Annette is very passionate about staying true to the heart of Little. We love sharing our story and passion, so here is what the heart of Little is about:

We are passionate about 5 things:
All our embroidery is done by hand, we do not own any embroidery machines and rather employ local women to do our embroidery by hand.
Empowering women
By doing all our design elements – crochet work, screen printing and embroidery by HAND, we are able to teach our employees a new skill and thus not only empower them by having a job, but also by teaching them a valuable skill that fewer and fewer people are able to do.
We are extremely proud of the quality of our products and craftsmanship. We only use 100% pure cotton and 100% pure linen when manufacturing all of our products.
Supporting local
We use knitting mills in South Africa to weave our materials for us, this is more expensive than importing sub-standard materials, but we rather pay more and support South African economy.
Our Clients
Our clients are the babies who wear our garments and we know that every mom only wants the best for her baby. They cannot speak yet, so we don’t want them to cry…that’s why we only use the softest natural fibers and do not put size tags in the “neck” of our garments.
We believe it is the small things that count.

In December of 2021, we opened the Little & Co. doors, in the heart of Port Elizabeth.

Little & Co. , established in 2011; is a bespoke baby boutique with a physical store based in Port Elizabeth, aiming to provide a unique shopping experience with a safe and comfortable play and seating area and helpful staff guiding our customers through all things baby!
Little & Co. is a proudly South African female owned brand, focussing on locally manufacturing; high quality 100% cotton garments whilst using local artists and entrepreneurs to achieve the unique products that Little & Co is so well known for.
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